Today we saw an interesting announcement between Orange and Nokia: the companies are going to integrate their proprietary content services and promote them together. The co-promotion will be implemented on ten Nokia handsets in Orange’s ‘signature range’. This is exactly what Nokia needs to do – move the operators away from ‘EITHER me OR you’ thinking [...]
Nokia Starts to Understand the BOTH/AND Business Logic
Published in May 22nd, 2008
Posted by ChairmanMEOW! in Digital Thoughts
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Marketing by “Throwing It Out There” Hurting Nokia?
Published in March 3rd, 2008
Posted by ChairmanMEOW! in Digital Thoughts
MocoNews recently reported on the T-Mobile clash with Nokia’s Ovi service and its ambitions. T-Mobile is threatening to pull Ovi-compatible devices from its handset selection. This sounds a bit like a negotiation tactic facilitated by the press but also like the good old ‘cold war days’ in the clash between carriers and Nokia. The height [...]
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