Today we saw an interesting announcement between Orange and Nokia: the companies are going to integrate their proprietary content services and promote them together. The co-promotion will be implemented on ten Nokia handsets in Orange’s ‘signature range’. This is exactly what Nokia needs to do – move the operators away from ‘EITHER me OR you’ thinking [...]
Nokia Starts to Understand the BOTH/AND Business Logic
Published in May 22nd, 2008
Posted by ChairmanMEOW! in Digital Thoughts
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Orange Rides the Social Wave
Published in April 24th, 2008
Posted by ChairmanMEOW! in Digital Thoughts
MocoNews today picked up an interesting story on Orange having cut a deal with Facebook and MySpace for free browsing on those sites for their prepaid users. According to the article, by giving access to those sites for free data cost, Orange is trying to attract more users to their mobile portal.I think this is [...]
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