In fact, as a percentage of revenue, Apple has actually been decreasing its ad spending every year for the past eight, from nearly 5% in 2001 to 1.37% today. That’s about half the 3.6% Research in Motion’s spends advertising BlackBerries. http://bit.ly/3xLoas addthis_url = ‘http%3A%2F%2Fmeownewsletter.com%2F2009%2F10%2F28%2Fapple-its-all-about-the-marketing%2F’; addthis_title = ‘Apple%3A+it%26%238217%3Bs+all+about+the+%26%238220%3Bmarketing%26%238221%3B’; addthis_pub = ”;
