2007: There would be no response within the first year, meaning there would be no perceived threat of any kind. Zero process change, zero roadmap changes and no business review. Apple is not considered a competitor.
2008: There would be plans made to respond with press releases, dismissing the challenge as a non-threatening “positive” for the industry. No process changes, no product plan changes, no business model changes. Apple would not be considered a competitor except in “high end multimedia” (invisible in any of the segments Nokia uses to define markets).
