Today we saw an interesting announcement between Orange and Nokia: the companies are going to integrate their proprietary content services and promote them together.  The co-promotion will be implemented on ten Nokia handsets in Orange’s ’signature range’.  This is exactly what Nokia needs to do - move the operators away from ‘EITHER me OR you’ thinking into ‘BOTH you AND we can do this together’.  This will incres the barrier of entry of other handset vendors as Nokia will soon have significant assets to offer to the carriers when mega-acquisitions such as NAVTEQ will have been integrated into a seamless part of the Nokia machine.  A bigger question will be how the music offering will be differentiated both in terms of technology platform and content so that it is not the ‘me-too’ offering we see today go head-to-head in competition with carriers’ own offerings.