MocoNews today picked up an interesting story on Orange having cut a deal with Facebook and MySpace for free browsing on those sites for their prepaid users. According to the article, by giving access to those sites for free data cost, Orange is trying to attract more users to their mobile portal.I think this is a move in the right direction from a carrier: riding on the success of a company they cannot fight but rather support and try to extract some juice out of it for their own efforts. It requires the rare notion from a carrier to recognize that they themselves would not represent the center of the world. Well done! I would be curious to know what the deal terms look like.This is also a move handset vendors like Nokia have a harder time to counter - they don’t have data carriage to give away.This is a competitive measure that works in building a business, not for sustaining it. It also works mainly on prepaid-heavy market such as in Europe - not so well in the US were users have a subscription relationship and where users will probably pick up unlimited data plans at an increasingly fast rate.
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