Reading an interesting piece: Twistbox Entertainment completed a reverse merger with OTC-listed Mandalay Media. Twistbox is the parent company of Waat Media who until very recently were openly promoted as the leading mobile adult content publisher and distributor and the ‘trusted advisor’ of mobile carriers worldwide. Currently the website is very modest and mentions only that the company is a leader in ‘late-night entertainment’. Come on - is it really this serious ot be a public company and be involved in adult services??? Anyway, these are great guys who apparently now have also a sizable ‘mainstream’ content business alongside this invisible undercurrent of ‘trusted porn’.
It is interesting that Waat Media took this - perhaps more difficult - route into riches. For adult companies finding an exit strategy has always been challenging. An exception was AdultFriendFinder which got recently sold to Penthouse for USD 500 million. AFF is an amazing story of Dr. Andrew Conru, a university professor who was a true Internet pioneer on the scale of Marc Andreessen and who got to build his company quietly in the middle of Palo Alto VC community and never needed to raise a dime from the VCs.
When there is a will there is a way - but the execution had better be flawless and the riches don’t come without an effort even in the digital/mobile red light zone.
